As people, we make mistakes and the mistakes we often make is making decisions on what impresses us that really isn’t that impressive when you think about it. Substance is always more important than flash, especially when it comes to hiring plan providers for your 401(k) plan. Due to how providers may market themselves to you, you may pick a plan provider for the wrong reason and you’re breaching your fiduciary duty by hiring plan providers that aren’t up to the job. So this article is about things that plan providers may tout that shouldn’t really impress you because it doesn’t mean they’ll be good at their job.